Think in possibilities.
AI, RAG, LLMs, ZK tech. I connect emerging technology to practical problems, and move from “what if” to something we can actually use.
A CURIOUS MIND. A PRACTICAL
MAKER.PERSONAL PORTFOLIO / 01
TECH × DATA × HUMAN
Good chaos.
Real impact.
I’m Ayco. I connect the dots between technology, data and what
makes people tick.
Then I build things that make a difference.
20+ years in. Still asking “what if?”
THREE WORLDS. ONE CURIOUS MIND.
STRATEGY IN MY HEAD. MAKING IN MY HANDS.SCROLL TO CONNECT THE DOTS
01 / THE APPROACHCONNECTING THE UNEXPECTED
Interesting things happen
at the intersection.
Not quite a tech person. Not just a data person. Always a people person. My best work happens where those worlds meet.
Let evidence lead.
Strong opinions. Stronger curiosity. I love an idea, but I love knowing whether it works even more. Measure, learn, adapt. Repeat.
Start with the person.
I design from the user backwards. Clarity, behaviour and a little delight. Because the cleverest solution means nothing if nobody wants to use it.
02 / SELECTED IMPACTLESS TALK. MORE PROOF.
Good ideas.
Real-world consequences.
FEATURED CASE / 001
MENZIS · HEALTH &
TECHNOLOGY
Healthier habits.
Healthier habits.
At human scale.
Leading a multidisciplinary team to turn a health app into a platform that helped people build healthier lives. Start-up energy. Corporate complexity. Tangible impact.
The story behind the numbers
SMALL HABITS. BIG REACH.35kdaily active users
A HEALTHIER EVERYDAY →
10 FTE
One multidisciplinary team
8.5%
Under budget. On time.
−5.4%
Healthcare costs (€154)*
2×
App of the Year nominee
From complex challenge to meaningful change
Build the foundation.
Migrated a white-label app to a fully owned native iOS and Android stack on Microsoft Azure. Integrated Databricks to make data-driven experimentation part of the platform.
Bring the disciplines together.
Connected data science, health science and marketing. Combined gamification with evidence-based design, reaching people in lower socio-economic groups while balancing governance, audits and compliance.
Measure what matters.
*The healthcare cost result comes from a difference-in-difference analysis (University of Groningen, 2024), as reported in my professional experience. The app was sunset in 2024 after Menzis shifted its focus back to core insurance services.
AN EVERYDAY MOMENT ON THE WEB
WORKFLOW ILLUSTRATION · SELECT → EXPLAIN → EXPORT
Good things.
Better together.
Better together.
Make this clearer.
Give the headline more breathing room.
↳ IMPLEMENTATION-BRIEF.MDReady for your coding agent →
SELF-INITIATED PRODUCT / 002
See the friction.
Rochel.
Chrome extensionSee the friction.
Ship the fix.
“That bit needs work” is a feeling. A coding agent needs a brief. I built Rochel to connect the two.
Click an element, explain what should change, and export a structured Markdown brief with the relevant page context. Your notes stay in your browser.
03 / THE LONG GAME20+ YEARS. MANY DIFFERENT HATS.
Different worlds.
Same curiosity.
From scrappy beginnings to regulated environments. I’m comfortable with complexity, and happiest when we’re moving forward.
CURRENT FOCUS
Ideas, accelerated.
Exploring AI, RAG, LLMs and rapid prototyping within InsurTech.
01
Interim
Fast impact across growth, data, UX and innovation. Finding the signal, building momentum and making things happen in high-paced environments.
02
Start-up
Adapt, experiment, fail, iterate. The best way to learn is to build. Still building at MyAlbum.com →.
03
Agency
Different industries, different audiences. A sharp sense of what works, when it works and who it works for.
04
Corporate
Innovation within the real world of governance and compliance. Comfortable navigating complex InsurTech environments without losing the drive to make progress.
05
Education
An MSc, paired with a strong preference for pragmatic, real-world solutions. The learning never really stops.
04 / DEFINITELY HUMANA FEW THINGS THAT MAKE ME, ME.
A serious mind.
Not always serious.
Open minds. Running. California maki. Plants with impossibly good Latin names. And ideas that connect things that shouldn’t go together. Add a healthy dose of sarcasm.
Strong opinions? Yes. Married to them? No. The point of a discussion is progress.
Probably not your person if you want a yes-person.
Definitely
your person if you want to make it better.
A NON-EXHAUSTIVE COLLECTION↙
Good chaos ✳Family & friendsScoville →Fitts’s lawPortugalCalifornia makiRunningNielsen & KaushikSeattleOpen minds →Wisteria sinensisMonkeysIdeasAllium Gladiator ✳
A SMALL DETOUR Don’t believe everything you see.
Which line is longer?
A tiny perception experiment, carried over from my original site. Your eyes have an opinion. Let’s check the data.
05 / THE NEXT CONNECTIONGREAT THINGS START WITH A CONVERSATION.
Got a good challenge?